How we price a website project
The number one question we get asked is “how much will a new website cost me?“
Our answer is always “that depends on what you actually need“.
We treat every situation as a project with clearly defined outcomes.
From years of experience, we know that there is no “one size fits all” solution and that rather like investing in a new home, a new car or booking a holiday, a number of things need to be taken into account. Not all the different phases are needed for every project. So pricing does vary.
Just like planning an amazing holiday, we need to figure out the eventual destination and plan out all of the things that need to be done on the journey in order to deem the project as a success.
We very much stick with Benjamin Franklin's saying of “If you fail to plan, you are planning to fail!”
Yes, but how much?
Our typical Project Pricing Starts at just £2,500 + VAT
Here are some of the more common questions we are asked about our project pricing. Hopefully this will help you further.
This is like you asking for a basic holiday, but not even telling us where you'd like to go. It's almost impossible to price a request like this without a conversation.
This would still depend on how many pages or sections of a page you'd need to be designed, built, configured and integrated with your other systems.
In terms of time required for
- discovery and consultation
- design with revisions
- stock imagery selection and approval
- build and test
- prepare for launch
- DNS management
- SEO readiness
- Site launch onto the internet
We can't honestly provide the quality of service needed for less than £2,500 +VAT.
If your budget is less than this, then we are probably not a good fit for your requirements.
What is the landing page for?
Is it to generate leads, generate enquiries, sell a product or perhaps even recruit talent?
What is to happen when someone lands on the page?
Is the landing page to be integrated with any other platforms?
As you can see, the discovery phase is still the very first point of planning and from there the time, skills and efforts can be calculated and priced correctly for you.
If your budget tight, then we should still talk to see if we are a good fit for your requirements.
Yes, you can! We understand that not everyone values what their website will do for them.
If your budget is very tight, there are a number of places like Fiverr, Upwork or People Per Hour where you can advertise your requirement and work through the responses you get (which will take some time).
If you hire from these platforms, then you might be able to achieve what you are after on a limited budget, but be prepared for communication challenges, language barriers and lots of folks "selling" you hard but not really delivering the results you hoped for.
In the end, it'll still become a project which you will need to manage fully yourself in your own time.
Yes, you can! You can use WordPress yourself if you have the skills needed, or you can use platforms like Weebly, Wix and Squarespace.
These platforms are very handy in getting you started with a website where budgets are very tight.
However, remember that you are effectively renting your website and not owning it. If a platform makes a change or sells up (Mr Site is a recent example), then you will need to adapt quickly to those platform changes.
Google's search engine is a "research tool" for those looking for answers to their problems.
If your site offers the answers, then it might do well. But just publishing a website is not enough to hit the top of the search engine.
Your site needs to search friendly and comply with the search engine's best practice guide.
Critically, Google refers users of their search engine only if that searcher is going to enjoy a good experience. Your site needs to "EAT" for Google and that means it should offer Expertise, have recognised Authority and be Trustworthy before Google "promotes" the site in their search engine results pages.
If search engine results are important to you, this would be something we'd build into a project and would cover this at the initial discovery phase.
Rest assured that we can provide the three critical pathways needed to achieve the search engine results you crave:
- On-Page Optimisation
- Keyword research and content creation
- Quality backlinking to your site
Once we launch your new website, we will host it and take care of it proactively through one of our Proactive Care Plans.
If you need help promoting your website, then that phase could include additional work and costs which we would provide once we have run a comprehensive discovery of what your website needs to do.
If that's your preference, then yes this is possible.
After our initial discovery phase, we can address this and if you'd rather be coached in how to build your website where you carry out the actual build process with one to one personal coaching from us, then we will price that work accordingly.
Fair warning: one on one coaching does tend to end up much more expensive than having the project completed for you and you need to be committed to spending the time required for the teaching sessions to take part as well as the actual build time.